One of our experts unboxing their equipment and welcome material.
What were our goals?
Convey only the essentials
The instructions should focus on exactly what experts need to set up their workstation, leaving additional details for other resources.
Highlight the why
Intuit’s brand promise—Powering Prosperity—is central. By leading with this purpose, we reinforced the importance of their role.
Delight (it's right)
These people just got a job. Let's make them excited about it.

2021 Out of box welcome kit

Learnings

In 2021, some experts overlooked the instructional materials. To address this, I collaborated with visual designers to create instructions that looked more functional and distinct, allowing elevated visuals elsewhere to convey Intuit’s brand positioning. In 2022, we made the copy bolder and more engaging, aligning with the excitement of starting a new role. Feedback from experts confirmed the improvement.