Welcome to the team

Setting up thousands of Intuit’s Live experiences for success while giving them a warm welcome to the team.

Company

Intuit, Virtual Expert Platform

Team

@Me Content Design
2 Visual Designers
VP of Live Experts
1 Marketing Manager
Onboarding support team

Timeline

Sept 2020 to Nov 2020 &
Sept 2021 to Nov 2021

Background

Every year, Intuit hires and rehires around 30 thousand tax and bookkeeping experts. All of these individuals are remote workers, and we send them the tools so they can do their jobs well. These welcome kits include a computer, headset, backsplash and other accessories one would need to serve Intuit’s customers – along with a note from Intuit leadership and instructions on how to set up their workstation.

Design principles

Convey the essentials

For the instructions, we only need to tell the expert what they need to know to get set up. Any other info can be saved for elsewhere.

Tell them why they're here

Intuit's main brand promise is strong: Powering prosperity. Lead with the why so they understand.

Delight (it's right)

For many experts, the moments with this box is their first day on the job. Let's capitalize on it!

2021 Out of box welcome kit

Learnings

I went through this project twice. Some of the things we learned in 2021 is that people didn’t realize the packet included instructions. In order to make that distinction, I worked with my visual partners to create a set of instructions that “looked like instructions” and let the elevated visuals speak for the brand positioning. Another thing we did in 2022, we went a lot bolder with the copy. I believe the work shows for itself.

Kyle Stewart

Made with 💛 in my 🌁 living room with support from excellent friends.

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